Large format/POS

Large-format artwork production and point-of-sale (POS) campaign delivery for LEGO, supporting major retail launches across European and Asian markets. Working from approved creative concepts and global brand guidelines, I was responsible for producing high-impact retail graphics, in-store displays, promotional signage, window graphics, and large-format marketing materials. The role involved managing complex artwork adaptations for multiple territories, ensuring language localisation, regional compliance, and brand consistency across a wide range of formats and retail environments.

A key aspect of the work included advanced image retouching and compositing within large Adobe Photoshop PSB files, optimising artwork for large-scale reproduction while maintaining exceptional image quality. I also worked on highly confidential intellectual property campaigns linked to major Hollywood film franchises, including Star Wars, The Lord of the Rings, The Hobbit, and Ghostbusters. Operating under strict embargo conditions, I prepared and supplied production-ready artwork for international release campaigns, coordinating multiple versions for different markets while ensuring accuracy, confidentiality, and adherence to both LEGO and licensor brand standards.